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India International Horti Expo

Horticulture sector contributes about 33% to the agriculture Gross Value Added (GVA) making very significant contribution to the economy of India. It provides rural employment opportunities, diversification in farm activities, and income sources to farmers in addition to nutritional security of the nation. India is currently producing about 320.48 million tons of horticulture produce, that too from much less area as compared grains cultivation (25.66 million Ha. for horticulture against 127.6 M. ha. for food grains). Productivity of horticulture crops is as high as 12.49 tones/ha. India has emerged as world leader in the production of a variety of fruits like mango, banana, guava, papaya, sapota, pomegranate& lime and is the second largest producer of fruits and vegetables.

Besides, India has maintained its dominance in the production of spices, coconut and cashewnut. Among the new crops, kiwi, gherkins, kinnow, date palm and oil palm have been successfully introduced for commercial cultivation in the country. Launch of National Horticulture Mission has spurred the production and productivity of horticultural crops. Productivity of horticultural crops has increased by about 38% between 2004-05 and 2019-20(2nd Advance Estimates). Increase in demand for horticultural produce due to greater health awareness, rising income, export demands and increasing population poses the challenge for further increasing the production and productivity of horticultural crops.

What can you achieve at IIHE

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A participation at IIHE becomes the most apt marketing solution to generate sales leads, launch a new product, brand your enterprise, Network with existing and potential customers, Benchmark against competition, Enter new markets and Attract new Partnerships

Market Drivers

          The India International Horti Expo is an international exhibition for horticulture as well as floricultural production, processing technology and the ornamental aspect of horticulture and landscaping. The 3 day exhibition is being organised with focus on Greenhouse Technology, Plastic Film, Tunnels, Planting, Cultivating and Harvesting Equipment, Irrigation & Drainage, Water Management, Crop Protection and Disease Management, Soil, Substrates, Fertilizers, Vertical Farming, Fruits and Vegetables Processing Technology, Genetics, Breeding and Seed Improvement, Postharvest Technology (Monitoring, Sorting, Storage, Packaging, Transport), Landscape industry and Nursery business.

          Productivity per hectare: Horticulture accounts for a third of the total agricultural gross value added. Despite horticulture occupying only a fraction of the area under agriculture (about 20% of the total area under food grain in 2018-19), its productivity was 12.3 tons per hectare versus 2.3 tons per hectare given by agriculture. These numbers are clear indicators that horticulture, even while taking up only a fraction of the cropped area in the country, is already able to generate a much higher value output.

          India – A major producer: India currently stands as the second largest producer of fruits and vegetables in the world, next to China. It is, therefore, no surprise that a large amount of fruit consumed by the world such as grapes, mangoes, pomegranates, oranges, etc. and spices such as black pepper, ginger, turmeric, cinnamon, saffron, etc., take their roots in India. A lot of vegetables consumed by the world, including tomatoes, onions, green chilly, potatoes and many others, also come from the country’s soil. 
         Technology boost: With an upswing in horticulture adoption, several newer opportunities are also opening up, thanks to technology. Agro-tech has become a booming sector globally and in India, inviting high interest from venture capital and private equity investors. An Ernst & Young study sees the potential of the Indian agro-tech market to be about $24 billion worth by 2025. Leveraging emerging technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), Machine Learning (ML), etc., several agro-tech companies are able to bring predictability and precision into farming, aspects that could never be tied to farming before. Big data is helping in efficient supply chain management, yield prediction, and therefore, predictable income for farmers. Through the aforementioned precision farming technologies, startups are able to help horticulture farmers get a better picture of their farms, receive real-time alerts and advisory on the weather, soil conditions, pest and disease predictions and much more  .

Explore the Best of Horticulture Industry

Exhibitor Profile

  • Greenhouse Technology, Plastic Film, Tunnels.
  • Planting, Cultivating and Harvesting Equipment.
  • Irrigation & Drainage, Water Management.
  • Crop Protection and Disease Management.
  • Soil, Substrates, Fertilizers.
  • Vertical Farming.
  • Fruits and Vegetables Processing Technology.
  • Genetics, Breeding and Seed Improvement.
  • Postharvest Technology (Monitoring, Sorting, Storage, Packaging, Transport).
  • Landscape industry.
  • Nursery Business.

Visitor Profile

  • Nurserymen
  • Retailers
  • Food Processors
  • Wholesale Business
  • Dealer/ Distributor/ Trader/ Importer
  • Contractors
  • Machinery Provider
  • Farmer organisations
  • Cooperatives
  • Architects
  • Research & Development
  • Direct Customers

Ways IIHE can help you

Achieve your marketing objectives

 IIHE over the three days will create a multipronged spectrum of activities to help you achieve all these objectives and much more through a wide array of activities including but not limited to:

World class exhibition with 100+ exhibitors displaying a wide array of products covering all needs of buyers from across the country in an environment that is conducive to productive discussions.

A highly focussed conference that will bring together all stakeholders of the sector to discuss debate and collaborate on growth strategies leveraging proven best practice, cutting edge technologies and shared networks.

The Awards for Excellence in Horticulture Sector organised in association with Zee Business will put a spotlight on the products, organisations and leaders of the Horticulture sector that are making exemplary contribution to the sector. The winners success stories will be showcased as a part of the post event TV telecast.

IIHE will compile a list of key buyers, basis inputs from the exhibitors and work out a felicitated program to invite them to the event with specially designed features that make it compelling for them to attend. The same is expected to yield a higher return for all exhibitors.

Exhibitors opting for some specific packages will get the option of picking up names from the pre-registered buyers for facilitated one to one meetings. This works like an added advantage providing you the opportunity to ensure you don't miss out the opportunity of meeting big buyers.

We are running an intensive social media campaign with an extensive reach to our database/followership of about 25,000 professionals… in addition to our general campaigns we will be delighted to develop special promotions for you on an exclusive basis.

In case you are planning on any new product launches at the event we will be happy to help create that attention and visibility around the same by aligning it with the opening and closing ceremonies, conference sessions, VIP visits etc.

We will be producing a post-show report capturing the highlights of the event, key discussions, news on key deals made at the event and the actionable steps arising out of the event. This report will provide another opportunity to showcase your success stories to the industry